Enterprise Digital Marketing & Google Ads, Bangkok, Thailand

Digital Marketing & Google Ads

Contact Aware's Experts to Find the Perfect Digital Marketing Solution for Your Business.

The Aware Advantage

Aware offers a cutting-edge Digital Marketing Solution designed to help businesses navigate and succeed in the ever-evolving digital landscape.

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Drive Customers. Drive Sales. Drive Results.

Start winning online by fine-tuning your business’s eCommerce marketing strategy with Aware.

For business owners and executives at corporations, getting consensus on a digital marketing plan is hard enough, let alone really understanding the marketing nuances and actually implementing it. By the time all stakeholders have an agreed-upon plan, the digital dynamics have shifted; there is a new algorithm, different advertising options, or even a new marketplace or platform. It’s a never-ending struggle when you have day-to-day operations to focus on.

If you want a well-oiled, in-house, digital marketing machine you’ll need to hire a team. A marketing director, a digital manager, a social media executive, a designer, a copywriter, and finally, of course, the dreaded budget. Before you know it, your expenses are gigantic and the marketing operation doesn’t make economic sense for your business.

Imagine not having the cost and stress of a fixed marketing staff on top of marketing budgetary outlay. Imagine having all these marketing skills under one umbrella, with a single touchpoint. Imagine being able to focus on the operations of your business and not worry about advertising and marketing strategies.

The Power of eCommerce Expertise

The reasons to outsource your eCommerce marketing are simple, you will decrease your fixed and variable costs, you will make more efficient use of your actual budget, you can spend more time on your business – and you will have a single touchpoint for all your marketing needs.

Decrease your marketing expenses, by not having to hire a team of employees.
Make more efficient use of your budget focusing it entirely on your revenue and brand.
You tell us your goals. We design and implement a plan. No more meetings, learning and re-learning. Get to work today.
No more fly-by-night freelancers that you need to constantly follow up with.

Building eCommerce Websites

There are a few website platforms that are tailored for eCommerce. We’d recommend looking at Magento, Shopify, and WordPress as they all offer technical and functional elements tailored to eCommerce. Aware specializes in Magento developments and have a body of work in both Shopify and WordPress, depending on your needs.

It’s important to recognize all the functions that are needed to build an eCommerce business. Not just a website that looks pretty, but actually provides you with the technology and capability your company needs.

Capturing Visitors

Paid traffic is likely where you will see your most immediate results. Typically, in paid media, you are targeting users based on their browsing behavior, their search behavior, or their demographics and driving them to your product. Simply find users who are searching for or who have an interest in, what you are selling. Aware is a Google Partner with in-house Ad specialists.

You can also generate traffic through content creation, blog posts and good search engine optimization (SEO). These strategies are usually more long term.

Customer Engagement

Once you have a website, customers landing on your site, and hopefully sales flowing in – your marketing doesn’t just cease. This is just the beginning of your relationship with a customer. Once someone becomes a customer or client you need to consistently keep feeding them engaging content that keeps them coming back growing your pool of repeat customers and their lifetime value.

eCommerce Marketing Channels

Digital marketing and eCommerce marketing are not mutually inclusive, but they use many of the same strategies and techniques. eCommerce marketing is in many ways a subset of digital marketing. A tight-knit and circular strategy across your advertising, website, and analytics that are designed to meet your goals.

eCommerce marketing is the consistent practice of driving traffic to your website, converting that traffic and retaining those purchases. It can be done in a number of ways:

Affiliate Marketing
Content Marketing
Influencer Marketing
Marketplace Marketing
Social Media Marketing
Search Engine Marketing

Now we understand this all may sound a bit daunting.

There are a lot of options and choices, but we would always recommend focusing on a couple of key channels and then refine your strategy and continuously improve your ROI.

Instantly Place on Google; Capture High-Quality Traffic & Qualified Leads

Google Ads is the fast-track to both marketing success and tangible business results. Hands down the fastest, easiest, and most trackable way to get hot leads into your sales funnel ready to convert. Place your business on Google instantly!

Google Ads gets your business in front of high-intent buyers who are actively searching for your offering. No more untargeted, intrusive adverts that only annoy users and waste budget. With tailored targeting Aware can hone in on your core demographic precisely, capture whom you want, when you want, where you want. Google Ads allows you to cut through the fat of marketing demographics and precisely carve out your target customer from the crowd and position your brand away from the noise. You can do this in two ways: focusing on people searching for your offering through Google and placing yourself in their search results; or displaying your attention-grabbing adverts where your core buying market are reading, watching, and browsing online.

Plus, with Google Ads, you only pay for real tangible traction. Unlike conventional advertising in papers, on TVs or on billboards, with Google Ads you only pay for the visitors who actually click on your advert or view it online. Tapping into these huge pools of quality traffic means you can test rigorously, enabling you to transparently analyze data and make the choices that give you a more powerful business impact and improved ROI.

Powering Your Business to Profitability

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker.

The above analogy is a marketing classic, and in a previous time, marketers really didn’t know where the successes and failures of a campaign lay. Google Ads changed this entire dynamic, businesses are now informed about marketing success through full transparency in a campaign – if a certain keyword phrase or market demographic is not making the desired impact, you can simply remove that keyword or advert and try another. This type of flexibility means you can literally turn internet traffic on and off as you choose and tests many different strategies without blowing your entire marketing budget.

The ability to evaluate your customer’s browsing, search and conversion patterns will help all sales and marketing functions of your business. You can now create more concise, incisive content, more powerful presentations and more relevant handouts and whitepapers. Google Ads provides you with a real, tangible, unbiased evaluation of your customer’s habits and requirements – the types of details previous generations could only dream about.

From a branding perspective, you can now leverage the largest publications and most relevant blogs for pennies on the dollar. Google’s Display Network now has a reach of over 2 million websites and the days of spending tens of thousands of dollars on multi-page spreads within printed publications is all but over. You can now get that same branding impact through sophisticated retargeting and standard display advertising for a fraction of previous costs.

Aware Is a Certified & Verified Google Ads Partner

Aware Group is a trusted Google Ads Partner. Working with us means you are working with a team of skilled and certified marketers and creatives who are passionate about your business’s marketing impact.
Aware sees creativity and technology as two sides of the same coin. With this in mind, we approach a successful marketing recipe differently to other agencies. Our technology background provides us with the technical skills to precisely evaluate your target market, and the analytical skills to help you get the most for your budget. Our creative capabilities give your business that wow-factor, drawing eyeballs and getting those customer inquiries rolling in.
We have levels of experience and scope that are not always attainable outside of pure marketing agencies and the cost of attaining these accreditations, hiring the skilled staff, as well as maintaining your Google Ads account often means that it is not practical. With Aware we manage your account carefully, rigorously testing, adapting and pushing your business forward.