Chaipattana Transport Chiang Mai Company Limited, also known as Greenbus Thailand, is a leading transportation provider that has services covering all of Thailand. With over 2,000,000 customers and 50,000 trips annually, managing an operation at this scale requires a robust technology backbone including their own Road Transport Safety Management system which is a GPS on buses to improve the efficiency of performance and deliver impressive customer service. As the company’s slogan says, “Green Bus cares about every journey.”

Greenbus Thailand’s core business consists of:

1. Bus service with tickets sold on several channels, such as at the passenger terminal, through sales agents, through the call center, on the website, and on the Mobile Application where customers can pay in cash via credit card, via bank account, QR Code and Counter service.

2. Full package delivery service which is convenient, fast, and can be tracked.

3. Full-service car rental (chartered) services for travel and tours covering all over Thailand.

With complete, comprehensive, and diverse services, the company has experienced rapid growth. But before reaching this point, it has undergone many adjustments. Both in terms of data management and back-end operations for both the sales and the management of buses to better understand budget expenditure for maximum efficiency.

The more the business grows, the confidence of the customers and the company’s stakeholders also needs to be increased. Therefore, it is imperative that the company improve its information technology system to be effective, have international standards, and be able to support future business expansion.