Find Marketing Jobs: Demand Generation Specialist near BTS Ari in Bangkok/WFH

Project

Marketing
The Demand Generation Specialist will play an important role in driving revenue growth by developing and executing strategies to generate, qualify, and nurture both inbound and outbound leads. This role encompasses managing the entire lead lifecycle from sourcing to qualification, and collaborating closely with sales, content, and campaign teams to ensure seamless lead handoff and campaign success.

Job Function:

Others

Job Sub Function:

Marketing

No. Vacancy:

Salary (THB):

Up to skills and experience

Career Level:

Middle Level

Job Description:

Lead Generation:
- Design, implement, and manage lead generation campaigns for both inbound and outbound efforts.
- Conduct initial qualification calls to assess lead quality and assign them appropriately for follow-up.
- Build and maintain a lead database through targeted outreach and research.
- Generate and qualify leads using methods such as cold calling, email campaigns, and other outreach strategies.
- Develop and refine lead nurture programs to improve conversion rates.
Collaboration:
- Partner with sales, marketing, and product teams to plan and optimize lead flow processes.
- Facilitate the seamless handoff of leads from marketing to sales for further engagement.
- Collaborate with content, campaign, and product teams to ensure alignment and consistency across strategies.
Campaign Optimization & Analytics:
- Monitor and report on lead generation KPIs and campaign performance metrics.
- Provide data-driven recommendations to enhance campaign success and conversion efficiency.
- Manage and optimize marketing automation tools for improved tracking and reporting.
- Track and report on marketing campaign performance and lead generation activities.